Big, voluminous hair is back!
But it’s softer, more wearable, and easier to maintain than ever. The modern 90s blowout blends signature bounce with a relaxed, slightly undone finish.
Today’s version is less set and more natural. Instead of stiff curls, it focuses on lift at the roots, soft feathered ends, and layers that create movement, resulting in a finish you can actually run your fingers through. Often described as “done but not overdone,” it balances structure with a relaxed feel.
After years of air-dried waves, this style delivers healthy volume, glossy touchable finishes, and haircuts designed to create natural movement. It gives you fuller shapes while still looking modern and effortless.
This style starts with the right haircut.

For the best results, ask your stylist for:
Layers are what create that bounce. Without them, the style tends to fall flat or feel heavy!

The technique is simple, but the details make the difference.
Start with root lift
Volume begins at the base. Drying upward helps create that signature fullness.
Use a round brush for shape
Larger brushes create softer bends and more natural movement.
Work in sections
Sectioning improves control and helps the style last longer.
Set and loosen
Let the hair cool, then break it up slightly for that lived-in finish. The goal isn’t perfection, it’s movement.
This look is surprisingly adaptable:
A few small things can completely change the result:
One reason this style is so popular is how wearable it is. It grows out beautifully, feels natural between appointments, and can be refreshed without starting over. With the right layers and technique, it gives you volume without heaviness, shape without stiffness, and a finish that feels effortless, not overworked. A consultation can help tailor this trend to your hair type, lifestyle, and daily routine.