Introducing Kerastase Specifique Potentialist Serum!

Introducing Kerastase Specifique Potentialist Serum!

Hair serum promotes happy and healthy hair, helps with detangling and protects your hair from dust and other free radicals!

There's nothing like that freshy washed feeling!

The Specifique Divalent collection is an entire line dedicated entirely to your hair and scalp help, featuring a dual-action balancing formula that targets oily roots and dry ends. 


Every step of the way is gilded with Amino Acids that gently cleanse and bind to the fiber of your to create a smooth and silky feel. On your scalp, it enhances your skin's ability to retain moisture and aides in dandruff reduction.

The first step- Bain Divalent Shampoo- utilizes Vitamin B6 to balance the oiliness of your scalp. Follow this with the Argile Equilibrante Kaolin clay hair mask to cleanse and purify the scalp. Finish with our featured serum, Potentialiste to revitalize and protect your scalp, root and ends from external damages!

To top it off, this entire line is forumlated to also enhance the natural microbiome of your hair and skin! Aiding in the prevention of premature aging, acne, eczema, and strengthening your immune system.


Specifique Potentialiste


But back to the star of the show today, Specifique Potentialiste! October is serum month and this is our salon fave. Potentialiste is a fast-absorbing transparent gel-texture serum that is the piece de resistance of this collection.

The key ingredients- Bifidus Prebiotics Fraction (think of it like food for good skin!) which fortifies the your hair and scalp microbiomes against daily external stressors and the antioxident Vitamin C work together to create an unbeatable duo! We use this almost daily and urge you to take it home and try it yourself! You won't be disappointed.


I love it already! How do I use it?

Easy! Use once daily (in the morning or before going to bed) during a 3 weeks period. Apply 3 doses on dry or towel-dried scalp, section by section. 1 dose = 1 pipette until the mark. Do not rinse. This can be used alone or as the last treatment in the regimen to your perfect spa hair day! Grab it now while supplies last at Elayne James Salon and Hair Color Studio!

Follow this link for a video tutorial!

Check in with our in-salon Kerastase Ambassador to see if Specifique is the right formulation for you, and you could save big with our ongoing specials! Shop now at!

For further questions, please call 302-376-5290 and speak to our Guest Services Department.

Written by Yours Truly,

Dean Stirling

Digital Marketing Expert

Elayne James Salon & Hair Color Studio